COLD EMAIL. HUMAN STRATEGY. AI CONNECTED.
I build the system behind your next business conversation. Targeted leads, thoughtful campaigns, and Instantly connected to the AI you already use.
02 / A SYSTEM YOU CAN TALK TO
Your AI can do more than write an email. I connect it to Instantly so you and your team can understand what's happening and decide what comes next.
Requires Instantly API access and a compatible AI-client plan. Connection and supported actions are checked during setup.
Pull campaign analytics, compare reply rates and identify where to investigate. Review the actual data together, then choose the next test.
03 / WAYS TO WORK TOGETHER
A complete build, an ongoing partner, or the right people to reach. We agree the scope before work starts.
BUILD & HAND OVER
A one-time setup for a team that wants ownership and a clear operating playbook.
BUILD & MANAGE
Hands-on outreach management, from positioning and copy to reporting and iteration.
FIND YOUR AUDIENCE
Focused lead sourcing against your ideal customer profile, with agreed validation criteria.
Custom project quotes. Domains, mailboxes, Instantly, AI subscriptions and verification fees are scoped separately. Inbox placement and results cannot be guaranteed.
A HEAD START ON RESEARCH
I have access to approximately 1.2 billion source email records across niches, including extensive Apollo-sourced coverage. That gives us a starting point for finding the right audience and reducing repeated research.
Owner-reported inventory, not a count of unique, verified or contactable prospects. We check permitted use, relevance and freshness, then deduplicate and verify your selected list.
04 / FROM IDEA TO OPERATING SYSTEM
We build around your offer, your audience and the way your team actually works.
Define your offer, buyer, market and a realistic campaign scope.
Connect accounts, review authentication, validate the list and configure Instantly.
Develop the sequence, test the AI workflow and approve the launch plan.
Review replies, test the next idea, and hand over the system or keep improving together.
05 / IN THEIR WORDS
“Working with Guy was a fantastic experience.”
“Guy was awesome, very thorough, communicative and got the job done fast.”
“Delivered as expected, on time and did everything with great energy and commitment.”
“Worth every dollar I paid.”
Selected client reviews, checked October 2026. Quotes are attributed excerpts. Individual experiences do not predict future results.
GUY KOGEN / FOUNDER & BUILDERTHE PERSON BEHIND THE SYSTEM
I bring together email marketing, lead research and automation to make outreach easier to operate and understand.
Over 2+ years in email marketing, I've worked on campaign infrastructure, personalized messaging and lead generation across different industries. I'm familiar with major outreach platforms, scraping tools and research methods. Today, I focus my campaign work on Instantly.
You work directly with me. We share the context, review the decisions and build something your team can use.
Meet me on UpworkA FEW GOOD QUESTIONS
Yes. A one-time build can include account connections, authentication checks, Instantly configuration, an initial campaign, a supported AI connection, prompt templates and a walkthrough. You keep ownership of your accounts. The scope and handover are agreed before work starts.
With a supported MCP connection, you can review campaign analytics, organize leads, inspect replies, prepare sequences and manage supported campaign or account actions. Instantly API access and a compatible AI-client plan are required. Launching, sending and other changes use an agreed approval workflow.
I have experience with major outreach platforms and research tools, including Snov, Apify, n8n and Make. My current campaign delivery is exclusively in Instantly. Historical portfolio work includes other tools.
No. This is the approximate size of my available source database, not a count of unique, verified or contactable prospects. I check niche coverage, relevance, permitted use, duplicates and freshness, then scope fresh verification for the selected list before launch.
No. Results depend on your offer, market, list quality, sending history and recipient behavior. I set up the foundations, test the messaging and make decisions from actual performance. The case studies show past projects, not a guarantee.
Projects are scoped individually. The quote separates setup, lead sourcing, validation and ongoing management. You pay providers directly for accounts, domains, Instantly and AI subscriptions. Start with a short call or message me on Upwork.
Please message me on Upwork. Pre-contract conversations and any work originating there stay within Upwork, in line with its platform rules.
LET'S FIND YOUR NEXT MOVE
Tell me what you sell, who you want to reach, and where you are now.
We'll work out the right starting point.
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